… more and more people crave the human connection and universal truths found in personal narratives and the chance to share experiences, advocate for change and understand ourselves better. And scientific studies show the effects of storytelling to be physiological as well as emotional.

Ah, the power of storytelling.

… stories should have a beginning, middle and end. “We don’t want riffs or stand-up comedy,” Jenness says. “We want challenges, vulnerability, transformation.”

Yes. As illustrated, I too believe in beginning, middle and end.

This phenomenon, which has been referred to as “psychophysical numbing,” makes less personal issues, such as global warming, difficult to advocate for. “The risks of global climate change, deforestation and biodiversity loss cannot be conveyed without presenting quantitative data—and yet these contemporary environmental phenomena can have little visceral, emotional meaning for the public unless they are also presented by way of stories and images.”

… when statistics enter a story, the audience detaches from the emotional pull of the individual, meaning we respond less to data, no matter how conclusive, than to personal stories, which is why so many charities show a singular face, such as a starving child or a caged animal, in their appeals.

The ultimate interactive is when we can blend both data and narratives.

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