"It’s really a project that was born because we wanted to do fun things with media again. I mean, I love my day job, too, but… it’s really difficult to find the time to put together these finely-tuned packages that both have great content and that also kind of channel the user experience…"
— Alexis Madrigal on Longshot (via: CJR’s “Q&A: Longshot co-founder Alexis Madrigal”)
"When you’re buying into Mac, you’re buying into an ideology. You’re buying into a community."
— The Atlantic’s Alexis Madrigal from “The Varieties of Religious Experience: How Apple Stays Divine”
"In other words, editors do the things for text that designers did for visual products. They standardize rules; they enforce consistency; they provide the key for the map; they make things right"
— “Why Editing Could Make a Comeback" from Alexis Madrigal (The Atlantic)