I found great collaborators in… Jon Huang (a developer and, from all I can tell, warlock).
I will hereby call Jon Huang (or @huang_apiaries) “warlock” from here on out. Other wise words from @abstractsunday:
Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.
The painful and inevitable struggle remains to create in a childlike and openhearted manner, but to be un-wistful and cruel when judging one’s creation.