The first step in looking for a story worth writing, Gladwell said, is to read. When he finds an interesting author, Gladwell said he reads the articles the author cites in his work. He follows this trail of articles until it leads him to a story that intrigues him. Gladwell compared the process to that of academic research, adding that he looks for a way to “connect [the ideas] to people outside” of academia.
Isn’t that the trick to creativity/inspiration? The connection of two separate ideas.