Deliberative Polling involves questioning a random sample of people about their opinions on a particular topic. After an initial survey, the sample is provided with detailed information that gives equal weight to different perspectives about the topic. This information is discussed in small groups and then altogether with experts. The sample is then asked the original questions again. By comparing the “before” and “after” results, researchers can discover the best information tools for a particular audience.

Harvis can do this.

To fine-tune his musical before it hits Broadway, a producer is giving audiences hand-held dials at a world premiere in Portland, Ore., to gauge their opinions.

A ‘mood matrix' of sorts in real time to capture the audience's story within the story.

The sharpest reactions are to the things that aren’t working, the lulls that undermine the impact of a scene, or the characters that don’t make an impact, or the words and phrases that don’t grab people.

Frank Luntz, a Republican consultant who has pioneered dial-testing in political messaging.

I’ve been drawn by understanding the story of the viewer’s story when consuming, well, a story. This is a concept I picked up from Chip Scanlan who would edit stories by writing down his thoughts and reactions when reading a story.

It should be there to: improve your journalism, or increase your traffic from social platforms, get people spending more on your sites, improve customer relationships, or get customer data.

I vote to “improve your journalism” but should also have the end goal of allowing others to tell, as well as, be informed by those shared experiences.

Frankenstein - App for iPhone and iPad - Trailer

Frankenstein is a literary app, written by Dave Morris and developed for iPad and iPhone by inkle. Frankenstein creates a new kind of interactive reading experience, adapting the original text to immerse the reader into one of the world’s most powerful classic stories.

Looks interesting and promising for interactive stories on the iPad.

“New ideas” were increasingly just rehashed versions of other tools. You could also gauge the degree of development of the subsector by the vertical and horizontal nature of the social products. Every niche and nuance had a platform, and the “social stack” had everything from security to scheduling solutions.

and…

Watch as investors start moving more money into mobile, enterprise tech, and emerging markets. The social media bubble may be over, but the web boom is just beginning.

I think it’s less social but more engagement. Which reminds me of Oliver Reichenstein’s post: Sweep the Sleaze.

Excellent content, serious networking and constant human engagement is the way to build your profile.