The key to engage them is to use lots of “language of the senses,” or LOTS. When telling a story, share with us what you see, smell, feel, taste, and hear. When you trigger a sense in someone, you bring them into the story with you.

Lots of LOTS. I like it.

They call it the “story spine”: reality is introduced, conflict arrives, there is a struggle, the conflict is resolved, a new reality exists. These two tools caused a profound shift in our abilities to tell effective stories.

Basic, but always a good reminder.

An excellent list. Two stand outs:

  • Ideas. Find your “customers.” Treat yourself like a one-man business. Make a list of customers (i.e. places or people you might want to work with) Then come up with a list of 10 ideas for each customer/place you might want to work.
  • Brainstorm. Go completely in a different direction. What other industry can you work in? What other location can you live in? Make up the wildest fantasies about what you can do. Keep going until there is one possible direction you can execute on today.