Some folks have argued that if you need instructions, you’ve made the interface too difficult to use. In iPad interfaces in general, using new apps (specifically content heavy apps) always seem to have some learning curve.
Unfortunately, Project is a bit reminiscent of the Wired app. I got lost a number of times. And a number of interactions were not intuitive. They even have a swipe and reveal interaction that’s just too gimmicky for my taste.
In terms of content, however… can’t go wrong with an interview with Jeff Bridges, amazing photos of Jaguar’s 205mph electric car and some slick 3D video tours of Japan. And the app didn’t crash on me once.