If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.

— Malcolm Gladwell

on entrepreneurial risk on May 28, 2012 at the Toronto Public Library.

(via rustyameadows)

The first step in looking for a story worth writing, Gladwell said, is to read. When he finds an interesting author, Gladwell said he reads the articles the author cites in his work. He follows this trail of articles until it leads him to a story that intrigues him. Gladwell compared the process to that of academic research, adding that he looks for a way to “connect [the ideas] to people outside” of academia.

Isn’t that the trick to creativity/inspiration? The connection of two separate ideas.