Commonplace Pages

The first few years of the social media revolution have been a golden age of tech utilitarianism, where maximizing users’ delight was considered, quite literally, the only currency that mattered. In Part II of the revolution, the desired currency is poised to change from attention to profit.

Any day?

We aren’t looking for a plethora of good things to do. We are looking for our absolute highest point of contribution.

The cross sections of talent, market and passion.

We’re uniting the values of traditional media with a technology platform and content management system built around the individual brand. It treats journalists, consumers and marketers alike.

The lines… they are a blurring.

… elements of a story are dispersed systematically across multiple media platforms, each making its own unique contribution to the whole… (it) allows each medium to do what it does best—fitting storylines into the most appropriate media vehicle.

Defining transmedia… or whatever you want to call it.

Hilarious… and brilliant marketing to boot.

An example when others market your brand for you.

(HT @laughingsquid)