We all want to share the amazing things that happen in our lives – the things that make our lives seem less mundane. People post about what they do, that’s what’s really sharable.

Indeed. One of the reasons why I don’t tweet or Instagram everyday things. Not necessarily because it’s mundane but it’s what I experience everyday regardless of how “cool” it might be.

… elements of a story are dispersed systematically across multiple media platforms, each making its own unique contribution to the whole… (it) allows each medium to do what it does best—fitting storylines into the most appropriate media vehicle.

Defining transmedia… or whatever you want to call it.