Instead of inventing a new business model, media companies keep trying to tweak the old one. By that I mean they keep trying to invent new kinds of advertising. It’s a pointless exercise. They’re like blacksmiths who are responding to Henry Ford and his automobile by trying to create a better horseshoe.
Made a reference to Buck Ryan’s Maestro Concept in a meeting today. Thought I’d re-familiarize myself with it. From a recent article: How to build better front page packages using Buck Ryan’s Maestro Concept, he says:
Start with one big story and one small team (editor, reporter, photog, designer) who gets the idea. See the process all the way through, celebrate success, offer critique on how to do it better and master the next time, and keep going with the one team until you have a record of success. Then let that team bring along the rest of the staff.
It’ll be great to rethink this process with multimedia in mind… though I suspect only titles will change and NOT the process.
If you want to learn more about Buck’s ideas, check out his book “The Editor’s Toolbox: a Reference Tool for Beginners and Professionals.“
This also reminds me of statement regarding team building from a recent conference:
Team disciplines is to get the group of people to be held accountable in and committed to the performance outcome… and NOT accountable for being a team.
Joshua Topolsky, former editor of the AOL-owned Engadget, announcing his next project, which sounds like a reinvention of what he wanted Engadget to be.