Made a reference to Buck Ryan’s Maestro Concept in a meeting today. Thought I’d re-familiarize myself with it. From a recent article: How to build better front page packages using Buck Ryan’s Maestro Concept, he says:
Start with one big story and one small team (editor, reporter, photog, designer) who gets the idea. See the process all the way through, celebrate success, offer critique on how to do it better and master the next time, and keep going with the one team until you have a record of success. Then let that team bring along the rest of the staff.
It’ll be great to rethink this process with multimedia in mind… though I suspect only titles will change and NOT the process.
If you want to learn more about Buck’s ideas, check out his book “The Editor’s Toolbox: a Reference Tool for Beginners and Professionals.“
This also reminds me of statement regarding team building from a recent conference:
Team disciplines is to get the group of people to be held accountable in and committed to the performance outcome… and NOT accountable for being a team.
AOL is not in the business of making goodcontent — they buy valuable sites to clear-cut their property and replant it as endless content farms.