What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance.

Rare.

We aren’t looking for a plethora of good things to do. We are looking for our absolute highest point of contribution.

The cross sections of talent, market and passion.

Steve Jobs explains the rules for success (by jandafrique)

Two points of wisdom:

ON PASSION

… it’s the ones who love what they do, so they could persevere when it got really tough.

ON RECRUITING

You gotta be a really good talent scout. You need a team of great people… (to) build an organization that builds itself.

"Spend your life doing what you love.
Be focused and disciplined.
Collaborate."

— Steven & William (via irenescloud9)

"It’s really a project that was born because we wanted to do fun things with media again. I mean, I love my day job, too, but… it’s really difficult to find the time to put together these finely-tuned packages that both have great content and that also kind of channel the user experience…"

— Alexis Madrigal on Longshot (via: CJR’s “Q&A: Longshot co-founder Alexis Madrigal”)