The ‘social’ in social entrepreneurship is about listening. Listening to understand your community. And, listening to hear yourself.

Why Social Entrepreneurship Matters |


If you want to up the success quotient for your social enterprise, your ability to listen matters much more than a great elevator pitch, a brilliant business plan or your clever idea.

Do stuff. Be clenched, curious. Not waiting for inspiration’s shove or society’s kiss on your forehead. Pay attention. It’s all about paying attention. It’s all about taking in as much of what’s out there as you can, and not letting the excuses and the dreariness of some of the obligations you’ll soon be incurring narrow your lives. Attention is vitality. It connects you with others. It makes you eager. Stay eager.

You’ll notice that I haven’t talked about love. Or about happiness. I’ve talked about becoming — or remaining — the person who can be happy, a lot of the time, without thinking that being happy is what it’s all about. It’s not. It’s about becoming the largest, the most inclusive, most responsive person you can be.

If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.

— Malcolm Gladwell

on entrepreneurial risk on May 28, 2012 at the Toronto Public Library.

(via rustyameadows)