With online retail competition increasing, nowhere is that frantic embrace more evident this year than in the parade of partnerships and projects traditional retailers have formed with digital companies, many of them for the holidays.
And they need to be able to think independently of a device. “They need to be able to explore their imagination. To be able to gather themselves and know who they are. So someday they can form a relationship with another person without a panic of being alone,” she said. “If you don’t teach your children to be alone, they’ll only know how to be lonely.”
And not just alone… but bored. Boredom can lead to thinking… and even creativity.
It’s all about, how do we get the creative and technology together to really help tell a participatory, interactive, compelling story that goes on in perpetuity? That’s been a core part of our ethos for a long time.
But within the struggle to reach the market and obtain sustainable business models filmmakers and entrepreneurs find themselves in similar terrain. This common ground presents opportunities for cross-pollination between the storytelling and tech communities.
Marry this with a sustainable and scalable model and we’re golden.
What these parents are doing – at least the ones who don’t take it to extremes, as many American parents are known to do in a variety of ways (eg “tennis dads”) – is to encourage their children to create.