Behind all the investments in retailing is one of the technology industry’s favorite buzzwords: “user experience.” It reflects a belief that companies need to obsess not only over details of product design, but also the environment in which the products are presented to the public.
… the next wave of mobile technologies will also allow identification — and subsequent in-person personal service — to be voluntarily activated via RFID, branded ‘beacon’ apps, voice commands or facial recognition. As long as these technologies are used to create truly human connections, they will be ultimately welcomed.
I would include emotional in addition to personal connection.
With online retail competition increasing, nowhere is that frantic embrace more evident this year than in the parade of partnerships and projects traditional retailers have formed with digital companies, many of them for the holidays.
And they need to be able to think independently of a device. “They need to be able to explore their imagination. To be able to gather themselves and know who they are. So someday they can form a relationship with another person without a panic of being alone,” she said. “If you don’t teach your children to be alone, they’ll only know how to be lonely.”
And not just alone… but bored. Boredom can lead to thinking… and even creativity.
It’s all about, how do we get the creative and technology together to really help tell a participatory, interactive, compelling story that goes on in perpetuity? That’s been a core part of our ethos for a long time.
But within the struggle to reach the market and obtain sustainable business models filmmakers and entrepreneurs find themselves in similar terrain. This common ground presents opportunities for cross-pollination between the storytelling and tech communities.
Marry this with a sustainable and scalable model and we’re golden.