Barry Becher, co-creator of the Ginsu knife and the master of the hard sell TV pitch died recently. In memory, we are re-airing an exploration of the world of television pitchmen by erstwhile OTM producer Mike Vuolo.

Caught the re-broadcast this weekend.

When and how to ask for the money, false scarcity, social proof, perceived value.

I couldn’t help but think about of the projects on Kickstarter with their scarcity in the form of Limited Rewards and Pledge Deadlines, social proof by display the number of Backers, and of course of perceived value of wanting…

to invite your audience, the tip, to think differently about what they needed in their lives, so that the audience would reach into their pockets, pull out that dollar bill for that bottle of tonic and make the purchase.

I’m sure a Kickstarter campaign can learn a thing or two from the Morrises and Popeils.

Speaking of which… I also enjoyed this from The Onion:

Appearing on CNN’s “Parker Spitzer” program last week, he said that people who don’t like Google’s Street View cars taking pictures of their homes and businesses “can just move” afterward to protect their privacy. Ironically, he said this on the very day that Google admitted those cars captured more than just fragments of personal payload data.

I thought the link to “can just move” was going to link to The Onion News “Google’s Opt Out Village" video.

… every single resident of New York City decided to evacuate the famed metropolis, having realized it was nothing more than a massive, trash-ridden hellhole that slowly sucks the life out of every one of its inhabitants.

It’s funny how many times Laura have made similar observations including:

  • "…the pressure of 20 million tons of concrete wasn’t constantly suffocating them."
  • "I don’t need to pay $2,000 a month to share a doghouse-sized apartment… I want to live like a goddamn human being."
  • "… the phrase "Only in New York" is actually just a defense mechanism used to convince themselves that seeing a ______ is somehow endearing, or part of some shared cultural experience."
  • "… the Brooklyn Bridge is great but it’s just a fucking bridge…"
  • "… that nobody goes to the Met anyway…"
  • "… and that living in a dingy, grime-caked apartment while exhaust fumes from an idling truck seep through your bedroom window." (so true about our first apartment in the UWS)

On a more serious note… check out this pretty cool visualization of where New Yorkers have moved in the last decade: Map your moves.