Smart tips on interactive storytelling and process from Elaine McMillion and the Hollow crew.


Hollow: Our Lessons Learned (by Elaine McMillion)

An hour-long discussion with the Hollow team about their process of creating an award-winning, interactive documentary. Visit hollowdocumentary.com to experience the work.



The key to engage them is to use lots of “language of the senses,” or LOTS. When telling a story, share with us what you see, smell, feel, taste, and hear. When you trigger a sense in someone, you bring them into the story with you.

Lots of LOTS. I like it.

They call it the “story spine”: reality is introduced, conflict arrives, there is a struggle, the conflict is resolved, a new reality exists. These two tools caused a profound shift in our abilities to tell effective stories.

Basic, but always a good reminder.


It’s no secret that great writers are great readers, and that if you can’t read, your writing will often suffer. Similarly, if you can read but have to move your lips to get through the longer words, you’ll still be a pretty bad writer.

Great list. Nothing ground breaking but love the off-beat humor and approach.


A list of great advice for writers by Colin Nissan.

“Writing is a muscle. Smaller than a hamstring and slightly bigger than a bicep, and it needs to be exercised to get stronger. Think of your words as reps, your paragraphs as sets, your pages as daily workouts.”